nulledaddons
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Google Analytics Enhanced Ecommerce:
This module sends a lot more information, than classic Google Analytics (or Universal Analytics), so you can get more accurate ecommerce reports. Learn more about your e-commerce: buying behavior and purchasing behavior, economic performance, merchandising success, product attribution...
Why Use Google Tag Manager?
"The Tag Management System (TMS) replaces the hard-coded tags that are used for marketing, analytics, and testing on a website with dynamic tags that are easier to implement and update."
The tag management system also makes your page bigger by collecting all your tags and loading them asynchronously.
This module sends a lot more information, than classic Google Analytics (or Universal Analytics), so you can get more accurate ecommerce reports. Learn more about your e-commerce: buying behavior and purchasing behavior, economic performance, merchandising success, product attribution...
Why Use Google Tag Manager?
"The Tag Management System (TMS) replaces the hard-coded tags that are used for marketing, analytics, and testing on a website with dynamic tags that are easier to implement and update."
The tag management system also makes your page bigger by collecting all your tags and loading them asynchronously.