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Overview
Export high-quality product data to TikTok and track your visitors' actions with the TikTok Pixel. Re-target TikTok users with personalized product ads, attract new customers from TikTok
Features
AUTOMATIC INSTALLATION OF THE TIKTOK PIXEL
An extremely simple configuration
Advanced management of the conversion value
When the pixel detects the placing of an order on your shop, it sends the value of the conversion (the order amount) to TikTok. The module allows you to customize this value:
Customization of HTML elements on which to trigger events
If your theme changes the default HTML elements of PrestaShop related to the e-commerce events of adding to cart, adding to wishlist and initiating checkout, our module allows you to indicate the custom elements of your theme to consider instead of the default ones.
ADVANCED CONFIGURATION OF YOUR PRODUCT DATA FEEDS
Product exclusion rules
Advanced configuration options
Powerful product feed generation tool
Overview
Export high-quality product data to TikTok and track your visitors' actions with the TikTok Pixel. Re-target TikTok users with personalized product ads, attract new customers from TikTok
Features
AUTOMATIC INSTALLATION OF THE TIKTOK PIXEL
An extremely simple configuration
- Automatic installation of the pixel by the module on the pages of your store: you simply enter the pixel ID given in your TikTok Ads Manager account, save and the module takes care of everything.
- Automatic implementation of all e-commerce events (product/category page view, add to cart, initiate checkout, purchase, etc.)
- Possibility to not track events related to products displayed on the homepage, through the deactivation of an option in the module
- Possibility to enable TikTok's "Advanced Matching" to send encrypted customer email and improve conversion attribution and retargeting
- Possibility to activate the "consent mode" to take into account the consent of your visitors for the use of TikTok cookies. If you have the "Advanced Cookie Banner" module from Presta-Module (available here: https://addons.prestashop.com/en/le...ie-banner-gdpr-cnil-eprivacy-cookie-laws.html), both modules are already configured to work together. If you have another cookie management module, you only need to specify the ID or class of the cookie acceptance button.
Advanced management of the conversion value
When the pixel detects the placing of an order on your shop, it sends the value of the conversion (the order amount) to TikTok. The module allows you to customize this value:
- Possibility to include or not the taxes in the value of the conversion
- Possibility to include or not the shipping costs in the value of the conversion
- Possibility to include or not the wrapping costs in the conversion value
Customization of HTML elements on which to trigger events
If your theme changes the default HTML elements of PrestaShop related to the e-commerce events of adding to cart, adding to wishlist and initiating checkout, our module allows you to indicate the custom elements of your theme to consider instead of the default ones.
ADVANCED CONFIGURATION OF YOUR PRODUCT DATA FEEDS
- Choice of the method for selecting the products to be exported: by category or by brand
- Products with combinations: possibility to export all the combinations as a single product, or to export each combination as a separate product
- Selection of the size of the product images to be exported
- Possibility to send only the main image of the product or all the images
- Possibility to include the brand or parent category of the product in its title, in addition to its name
- Choice of the type of product description to export: long, short, both or meta-description
- Possibility to indicate products as available only if they are in stock, or to indicate them as always available regardless of stock
- Management of product attributes / features to be exported: sizes, colors, materials, patterns, gender, age group, etc.
- Possibility to include or not the tax in the price of the products
- Possibility to export shipping costs (management of carriers by country)
Product exclusion rules
- Possibility to exclude out of stock products
- Possibility to exclude products without GTIN code (EAN13/JAN or UPC), or without MPN code
- Possibility to exclude products with a price below a certain value
- Possibility to create custom product exclusion rules (exclusion of a specific product or a specific product combination, exclusion based on a feature, an attribute, suppliers, a word or a sequence of words, ...)
Advanced configuration options
- TikTok official category matching tool: intuitive keyword-based mapping tool to match your product categories with those used by TikTok
- Segmentation management: dynamic attribution tool of custom labels such as category name, feature values, "best seller" or "new product" label, price range, promotion, purchase period etc.
- Ability to include Google Analytics parameters in product links to track the effectiveness of your TikTok ads in your Google Analytics account
Powerful product feed generation tool
- Export of all types of catalogs, even the largest ones
- Choice of the method of automatic update of the feed on TikTok: on the fly data recovery (in real time) or from an XML file updated via a CRON task on your server
- Generation of as many product feeds as different "Country/Language/Currency" groups to create ads fully adapted to the user
- Precise diagnostic tool indicating the product data to be completed or modified in order to obtain a high quality feed, respecting all TikTok requirements